As we all know that the Do-Not-Disturb (DND) policy is a Nigerian Communications Commission’s policy which compelled telecom operators to implement and activate 2442 code to stop the menace of unsolicited messages. DND was introduced, for the first time in the history of Nigeria, in July 2016.
This has become a major challenge in bulk SMS Nigeria business since over two (2) years ago. Some bulk SMS service providers had it so rough to the extent that they were frustrated out of the business while many bulk SMS customers lost a higher percentage of the money spent in acquiring bulk SMS, resulted from undelivered messages to the number on DND.
Before this moment, we expected the majority of GSM subscribers to have taken the necessary steps to opt-out their numbers from DND based on the options made available by the telecom operators. To our greatest surprise, it seems the level of DND awareness is low and it has made it lingered beyond what we envisaged.
As a result of this, we decided to find a solution to the DND issue by building a new bulk SMS platform which can be used to provide an alternative to our esteemed customers so that they could get their messages delivered to both the numbers on DND and those numbers that are not on it. The provision of this alternative has immensely assisted some of our bulk SMS customers in getting their messages delivered to all their contact list. This alternative solution is made available on http://www.bulksmsservices.net
BulkSMSServices.Net is the new bulk SMS platform designed as an alternative solution which our users on smsmobile24.com, who are interested in getting their messages delivered to the numbers on DND, can use. This provision is not about bypassing telecom operators’ system because it is an option made available to the bulk SMS gateway service providers by the operators that are interested in it. It is a legal route and that is why we considered using it.
In Nigeria, the mandatory implementation of the Do-Not-Disturb (DND) by the telecoms operators took effect since July 01, 2016. The Nigerian Communications Commission (NCC) had earlier gave all the telecoms operators in Nigeria up to the end of the second quarter of the year (June 30) to switch on the DND 2442 code to enable any subscriber who does not want to receive unsolicited SMS from the operators to bar such messages.
Prof Umar Danbatta, NCC’s Executive Vice Chairman had told the telecoms operators in the Federal Capital Territory (FCT), Abuja that effective date for compliance remained July 01, 2016.
NCC’s Executive Vice Chairman said huge sanctions awaited any operator that did not comply with the directive after July 01, 2016. He said NCC would work tirelessly to put in place various policies and strategies that would enable it to make the telecoms operators answerable to all their misdeeds.
Daily Trust reported that MTN Nigeria is the only telecoms operator that has so far complied with the new directive. A day before the implementation day, the telco sent SMS to most of its subscribers to join the Do-Not-Disturb (DND) list if they do not want to receive unsolicited SMS for marketing or campaign messages.
Engr. Gbenga Adebayo, the Chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON) told journalists then in Abuja that all their members would abide by the NCC directive on the 2442 code.
Most Unfortunate Thing About DND Implementation In Nigeria
It had been a serious challenge on the part of GSM subscribers since the implementation of DND in July 2016. The bulk SMS service providers too were not left out in the trouble that befell the participants in bulk SMS business.
The management of Bulk SMS Nigeria platforms, where GSM subscribers send messages to the arranged and planned list of their recipients played a vital role in making their bulk SMS customers realize that DND is the cause of numerous undelivered messages being experienced.
Unknowingly to the majority of GSM subscribers, the telecoms operators activated the DND code on their numbers without the subscribers’ consent. Most of these subscribers got to know about DND through bulk SMS service providers. Some subscribers got to know about DND a few days after its implementation. A number of subscribers got to know about it a few months after the implementation. Many got to know about it like 1-2 years after its implementation while there are still some people who have not heard anything about DND till this moment.